How do you attract shoppers to your store? Do you give them free gifts? Well, that could possibly work but not all the time.
Your competitors are probably doing very well simply because they are displaying the products beautifully and offering good-quality goodies.
Speaking of displaying the products, the presentation matters a lot. It plays a major role in the shopping experience!
Let’s take a quick example of a perfume bottle. There is a perfume bottle that is packaged beautifully and there is another one that looks boring. Women would be bent on buying the pretty perfume. It is possible that their husband or boyfriend would give them a pretty bottle because most women like good packaging.
Even when you put the perfume bottle or any product on your Instagram page, people like a pretty bottle instead of a plain Jane.
Products should look appealing – shoppers want alluring products. This doesn’t mean that functionality doesn’t matter. You need to buy something functional yet pretty.
Here’s an article that focuses on how to make your products look appealing in a store. Let’s take a quick look!
#1 An Organized and Flattering Storefront Works Well
You can’t just throw any merchandise on the storefront. Try and showcase the best products on the counter display.
You need to pay attention to the kind of counter display you buy. You can choose from the array of store counters on Displetech. They are made from glass, wood, and metal. Make sure you get in touch with the store and explore the options! It’s not too expensive and most stores prefer Displetech for store counters.
An organized store counter works very well. It will help customers find what they are looking for. Even if they are not looking for something, they will still get an idea about your best products.
#2 Use Different Colours and Patterns
Once you have got your store counters, make sure you play with different colors. Put up products of different colors on one counter. Let’s say there are some products with pink packaging – you can put them up on the counter and showcase all shades of pink.
Shoppers will have a great time looking at it! This is sensory bait, so make sure you play with colors.
#3 Put Descriptions Below the Products
Well, not many store owners work on this little detail.
How about putting descriptions right below the products? It looks quite endearing and eye-catching.
Use eye-catching and fun descriptions. You can also use something poetic (just in case you are highlighting perfumes or romantic gifts).
These three tips could really help you highlight the products in your store. You can also let the customers feel and touch the offerings.
You can also make the store look appealing in general by following a theme and painting the walls in fun or an elegant way.
There are many ideas that you can play with! So, get creative and go beyond boring displays!